Resources

Through Theory of Next, we explore the ideas shaping the future.

Resources

Why Antler is the best place to start your company

As an early team, going from 0 to 1 is the most defining phase of your company building journey. Read on to understand how Antler significantly increases your odds of success.

December 1, 2023

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Monetization from Day Zero — Antler

Learn how ONDC scales up to create billion-dollar opportunities for every major kind of participant in the network.

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Why ONDC? — Antler

An overview of why ONDC is the innovation we need to take India’s e-commerce into its next stage of growth and evolution.

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What is ONDC? — Antler

This deck explains ONDC from the perspective of pipelines, platforms, and protocols and what makes it unique.

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The ONDC Canon — Antler

Understand, comprehend, and participate in what we believe to be the next stage in the evolution of commerce.

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Unpacking the $80+ billion ONDC opportunity: India’s next startup catalyst

India's approach to unbundle payments made the world look up and take notice. Now it's time to disrupt commerce with the Open Network for Digital Commerce or ONDC. In our latest Theory of Next deep dive we mapped, researched, and reached out to every network participant live on ONDC right now.

Resources

10 Proven Frameworks For Generating Startup Ideas

Every great business starts with an idea… and understanding where the great ideas come from is core to being a great entrepreneur. Some of the most important work that you will ever do on your business happens right at the start.